What is a Digipak ?

A digipak is the packaging for an album/single/DVD release.It typically consists of a book style paperboard with one or more plastic trays which hold the CD attached inside.The amount of panels on a digipak vary from 4,6 and 8.

Blank 4 Panel Digipak

The key elements of a digipak are..

• Artist name,album name,track titles,website,price,credits:record label,producers,song writers and musicians.
• Image of band/artist or even a graphic,record label logo (on the back cover) and bar code (usually at the back)
• Design-colour and style to it the artist/band aesthetic

Purpose of A Digipak?

The purpose of a digipak is to promote the album and to use the corporate identity of the artist as a recurring theme as well as provide a visual aspect to the artist's product.

From a business perspective, I think the main purpose is to create more revenue as the audience will be able to purchase a physical product.