Music Industry Research

Having a knowledge of the music industry is a key part of the process as if I was to make my music video accessible to the public I would need to know the ways in which this is done and the specific platforms to target my audience.

I did some research on the industry and collected the following information:

Who are the main television companies which show videos?
There are many companies which show music videos but some of the dominant ones today are:

• MTV
• Capital TV
• 4Music
• Box Hits
• Starz TV
• Viva 
• VH1
• Heart TV
• Kiss TV
• Youtube

Where do audiences watch music videos?
Due to the advancements in media and technology audiences are able to watch music videos through their phones which are portable,TV,laptops ,tablets and even video game consoles allowing them access at any time through their devices.

What is the purpose of music videos?
There are many purposes behind a music video such as ..

• Music videos form a large part of an artist’s general creative vision and output. When you can stream music anywhere and everywhere a music video is a focal point — it draws your attention.
• Music on the Internet is consumed and forgotten about daily, if not hourly. So from a record label point of view, an artist needs something bigger than an MP3 to get noticed. They need strong creative visuals to give them a substantial competitive advantage over their peers.
• From a business perspective the sole purpose is to generate revenue through the view and streams.

What makes someone watch a music video again?

• A good narrative 
• unique shots and framing
• Meaningful message