Typical conventions of RnB music

We have chosen  the RnB genre for our music video as we feel we can be more creative and the genre is not commonly done.In addition to this RnB has developed so much in recent years compared to the past therefore we can combine the new and old elements together.There are two sub- genres, slow RnB and Fast RnB. There are obvious distinctions between the two,common features of this genre include..

Slow RnB

• Low key lighting to add more intensity.
• Shots typically include close-ups of face and body
• Singers usually sexualised through clothes, which tend to be simple and neutral colours rather than bright, they also wear less jewelry.
• Greyscale / sepia tone edited onto shots 
• Slow RnB songs commonly have a narrative e.g breakup or flashbacks of a past relationship.
• Meaningful lyrics 

Fast RnB

• More flashy jewelry and cars.
• Mis-en-scene typically involves locations such as night clubs with props such as champagne and artificial lighting, therefore resembling a party scene 
• Women wearing bright revealing clothing and very sexualised through makeup and hair.

Q: What have you learned about the differences between constructing a music video vs a film opening?

From producing our preliminary task and looking back at the music video we created in AS. I feel as though music videos have more detail in terms of editing that needs to be done in order for a professional and smooth look such as when the audio is inserted and making sure that it matches up when the singer begins to lip sync as it is obvious for the audience to see.Therefore there is more emphasis on accuracy.

In addition to this the shots need to fit with the audio as placement can sometimes seem odd or mismatched as well as editing the shot changes to the beat of the audio.

I further found that the storyboard had to be more detailed in terms of the actions done and what lyrics are said in particular shots whereas the film opening was less concise in actions that would be performed and could easily be adapted on the spot.