We decided to use a jump cut editing style for particular shots throughout our music video as I felt that it made the viewing experience more enjoyable and added a playful and lighthearted vibe to the music video as the song did have an upbeat rhythm at some points therefore we inserted this style of editing at these particular moment in order to match the beat as the sequence of shots flowed more naturally when we did specifically the shots of Jana walking into B&Q.
Wednesday, 14 February 2018
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