The label was at first known as a Jazz denomination of artists that didn't fit the more mainstream artists of sister company 'Columbia Records'. This really works well for our artist who doesn't want to be seen as a mainstream manufactured singer.
In addition to this,the record label is owned by successful and big company like Sony Music which will be able to afford the resources for worldwide marketing campaigns,giving more exposure for my artist.
Also the record label is based in America and would therefore mean an international audience would be targeted for my artist.
Another element that has contributed in making me choose this record label for my artist is the fact that they have worked with many artists from my genre such as Lauren Sanderson,Sade,Sara Bareilles, Natasha Bedingfield and male artists such as Glenn Lewis.Thus reassuring me that they would be effectively marketed and have an understanding of their vision and image.
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