My Audience

After having completed all my audience research I have decided to make my demographic for my music video adults ranging from 17-25 years old devised of both male and females, as our song has a catchy beat and the concept of struggles surrounding finances would predominantly appeal to this age range as they will be entering adulthood and likely in university creating a familiarity and relatability to our protagonist. 

As my artist is British and the song will be released in Britain,a Caucasian audience is quite likely to make up a large percentage of the audience,however as the Soul genre has it's roots from Afro-American origin,this will also have a large influence on the target audience that my music video will appeal and interest.
The individuals that we aim to target will have an interest in music outside of work or studies and musical taste will consist of Amy Winehouse,Adele,Marvin Gaye,Lionel Richie and Leon Bridges and moving away from the soul genre they would also like the Beatles,Pharell Williams and Jorja Smith.My target is to reach people who like to listen to less mainstream genres like pop and RnB and have a diverse taste in music.