Theories in Our Music Video

It was important for me to consider theories in my music video and decide whether we wanted to challenge or conform to them in our final product.

We decided to confirm to Goodwin’s theory which consists of visuals and lyrics supporting one another. We did this as we felt that we could not make the shots too ambiguous as the lyric were  specific and the narrative was clear cut, and meant that we had less freedom when deciding on the narrative of our music video. Also we felt that we could play on particular lyrics in our shots and use lip-syncing to improve the viewing experience for the audience such as when our protagonist gets fired as we hear the lyrics:

"I had a job but the boss man let me go

He said
I'm sorry but I won't be needing your help no more
I said
Please mister boss man I need this job more than you know"

However we challenged Laura Mulvey’s idea f the male gaze as we wanted to give a realistic representation of women therefore we did have our protagonists costume consisting of tight dresses, makeup and heels as we did not want her to be sexualised and in some ways make this relatable to my target audience.

Richard Dyer’s star quality theory does also not apply to our product as  we do not create an image of our artist to the public in order for them to appeal to them and generate revenue. In fact within my final music video and the promotional material such as the digipak and magazine advert, I have made the decision not have the artist present within my products as I felt that the narrative should be entirely focused on the narrative and by having the artist present this can take away from this.