Wednesday, 27 December 2017

Location in Soul Genre Research

The location in music videos within the soul genre typically involves the street or a home environment such as the living room and even diners.

A trend I noticed when watching soul music videos was the large variety of locations within the video as not a single video only had a single location for the whole duration of the music video.

Locations aid in creating a sombre atmosphere and follow the journey of the narrative along with the framing of the artists in the shots as it can be quite effective to have a wide shot in order to convey the isolated singer.


Amy Winehouse-Back to Black 


By having a variety of locations,the music video improves the viewing experience for the audience as a whole as the product is not as repetitive or predictable and the focus remains on the music video throughout .


Leon Bridge-Coming Home


Locations like the diner emphasise this retro feel and conforms to the aesthetic of the soul genre.

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Shots like the one above place greater emphasis on the loneliness and how separated the artist is feeling as well as appearing less into intimidating.




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